Press release thoughts, Part One.

Well here we are, with an app that took nine months of late late nights in our kitchen to create - something we are very proud of - and we really want to give it a good chance out there among the great mass of stuff. Most of all, we just want it to be seen, because we know that there are people out there who will want to play it as soon as they see it. It is after all, a very classy little word game. (Go and grab the free version now, why doncha? There's an ad for it somewhere on this page.)

So, here is our problem... a great little app with 4.5 stars average rating in the App Store, but it's drowning in an ocean of apps. The work is not completed just because the app is written and published - it needs a little bit of selling, a little bit of publicity.

We hear that a press release is important in persuading journalists, reviewers, and bloggers to take a look at our app, and then to mention it to their thousands of readers. There's a popular service that will personally hand-deliver our press release to a gazillion journalists, together with half a dozen red roses each, for just a few dollars, and we are keen to leap in...

But first we have to write the darned thing. And this is proving difficult. In fact, we have been dithering about it for weeks now. You see, a press release has to do more than spruik an app - it has to pitch a story. Yet where is the story? This is a great little app, a refined and elegant word puzzle. Yes, yes, it deserves a place among the iPhone's very finest word games. But that, friends, is not much of a story.

I have some ideas, but first... bed.

More in the morning.

Lee

Sly Fox